Campaign Snapshot
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Creators Activated: 10
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Platforms: TikTok, Instagram, YouTube
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Total Organic Impressions: 10M+
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CPM: As low as $5
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Objective: Brand Awareness & Market Penetration
Overview
A premium gaming chair brand sought to expand visibility across Europe without deploying a high-volume influencer strategy. The objective was to generate large-scale exposure while maintaining cost efficiency and brand positioning.
The Challenge
The gaming hardware space is crowded and price-competitive.
The brand needed to:
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Stand out among established competitors
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Avoid inefficient large-scale influencer spending
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Maintain premium positioning
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Deliver measurable cross-platform reach
Strategic Approach
PoleX implemented a precision-based, multi-platform creator strategy.
1. Selective Creator Alignment
We partnered with 10 highly aligned gaming creators whose audiences actively engage with hardware content and setup showcases.
2. Multi-Platform Distribution Model
Content was deployed simultaneously across:
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TikTok (short-form engagement)
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Instagram (setup aesthetics & lifestyle)
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YouTube (longer-form review integration)
3. Cost-Efficiency Optimization
Content formats were structured to maximize watch time and shareability, resulting in organic amplification rather than paid dependence.
Execution
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10 creators across gaming niches
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Multi-format content per platform
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Staggered posting cadence
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Performance tracking across reach and CPM benchmarks
Results
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10M+ total organic impressions
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CPM as low as $5
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Strong engagement within gaming communities
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Efficient cross-platform brand visibility
Business Impact
This campaign demonstrated that:
Strategic creator selection across three platforms can deliver mass awareness without mass influencer count.
High precision outperformed high volume.
