Campaign Snapshot
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Creators Activated: 100+
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Organic Impressions: 6M+
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Orders Generated: 300+
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Platform: TikTok Shop
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Price Point: $69.99
Overview
A personal care brand aimed to rapidly scale its ear-cleaning device in the U.S. market via TikTok Shop. The goal was to drive both visibility and direct sales within a short activation window.
The Challenge
The product required:
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Demonstration to build trust
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Category normalization
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Wide feed penetration
Niche functional products depend heavily on repetition and scale.
Strategic Approach
PoleX deployed a high-density mid- and long-tail creator strategy.
1. 100+ Creator Activation
To maximize algorithm reach, we partnered with over 100 creators across multiple verticals.
2. Demonstration-Led Content
Videos focused on safety, clarity, and visible results to drive purchase confidence.
3. Short-Term Velocity Model
High-frequency posting ensured sustained feed exposure.
Execution
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100+ creators
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Rapid rollout
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Multi-video outputs
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Continuous performance filtering
Results
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6M+ organic impressions
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300+ confirmed TikTok Shop orders
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Strong engagement within targeted audiences
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Efficient acquisition performance
Business Impact
The campaign validated that:
Scale and repetition are critical when commercializing functional personal care products.
